March 5, 2010, Newsletter Issue #106: Getting The Word Out About Your New Business

Tip of the Week

If you are just starting out in your new woodworking business, advertising and marketing initiatives can get costly. Of course, your best advertisement is your work. Your customer service and the way you go about solving customer problems will aid in word-of-mouth referrals. Remember, customers can make or break your business. There are some avenues of advertising that are more economical than others.

For example, newspaper flyers, community bulletin boards, and of course the Internet. Be sure that before you cut the first piece of wood that you have invested in the proper insurances for your new woodworking business.

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Byron White